Lately i’ve been feeling like I have to decide how I am going to approach my relationship with lululemon. It’s a store that sells fitness clothes that I have grown to love. The reality is this, they wash and wear great; I have a good, if not great experience when I’m in the store. Heck, I even get a discount when I buy clothes there. There is little to complain about on the surface.
But we have history. Here is the back story. Some of you may know that I was seriously burned by the walnut street location at the beginning of the year when they offered me a job, then took it back. It was messy to say the least. But at the end of the day, there was a sincere apology on the store’s end and I swallowed my disappointment. As time went on it became abundantly clear that things worked out for the best, so with some hesitation I rejoined the club and started shopping at the store again.
A few months went by and then I heard about the gruesome murder of one of the Lulu employees in a store in Maryland by one of her coworkers. I was still not sure how this would affect my relationship with the store or the brand.
Then this article came out. Take a minute to read it if you haven’t.
Well here we are. I’m challenged to decide how I feel. Ive talked the situation over with several friends with varying levels of brand loyalty ranging from weekly shopper, to not owning a single item. It’s hard to say that this is “just a store”. It’s also hard to say that it’s not “just a store”.
Why would I quit shopping somewhere that has clothes that I love because I don’t believe in their moral compass? Aren’t there’s hundreds of products in my home that were made in factories with underpaid workers? Or likewise by companies with less “do-good” than in Lulu’s small finger?
At the same time, how can I support a company who I am so clearly aware, is doing harm? How can I not only shop there but even advertise for a company who I obviously know is creating a negative work environment for it’s employees?
And is Lululemon really responsible for the actions of its employees? do the questionable ethics and morals of the employees really represent those of the entire brand?
My personality is specifically wired to only see things in black and white and I have to force it to see what grey is out there. But in this situation, do I want to? Is there room for grey? is there a way to stand up against the scary corporation that is driving people to do harmful things to each other, while it is preaching about yoga and community, all while I enjoy my scoop neck top and city beat pants under my favorite scarf and hoodie? is that possible?